Everyone already knows that the question is not whether AI will transform controlling, but whether we are ready to harness its potential – and what that actually entails.

The story begins with the most important truth: AI does not begin with technology, nor is it about seeking shortcuts or making decisions on behalf of those who are responsible for them.

The use of AI in managing companies and organisations begins with high-quality, reliable data, clearly defined processes and competent people who understand the business, recognise the context and know how to ask the right questions.

The ultimate goal is to gain insights that have thus far remained beyond our reach, distil wisdom from a sea of data and significantly improve the quality of decision-making.The potential is immense. It appears that there will soon be an AI solution for virtually every problem; yet without the essential foundations, such a solution may prove entirely unusable.

This is why we are now building a new architecture for controlling and witnessing the emergence of new competencies that will shape its future development.

Topics you will have the opportunity to hear about

The future of controlling has begun – which path should we take?

Innovation is everything – how innovative are we, and what if we are not?

Emerging intelligent solutions powered by AI – nothing is beyond reach.

The future of the tried-and-tested BI system for controlling – and why now is a good time to have one.

Business data shared on AI platforms – why are we apprehensive, and do we have a choice?

Data governance – an established concept finally taking centre stage.

Processes as an urban legend – everyone talks about them, but few actually define them.

Real-world examples already in use – we did not have to wait long!

IBCS and the new standard of business reporting, supported by AI.

Why these particular topics?

We selected these topics because it is important not only to discuss what artificial intelligence promises for the future, but above all to address what organisations need to do today.

We want to open up questions that remain insufficiently addressed in practice, despite having been discussed for years. We will therefore connect organisations‘ familiar, long-standing challenges with new AI capabilities and present real-world examples of solutions that are already in use.

We aim to give participants a realistic picture of the current situation and help them identify what they need to prepare for the next major shift in management.

What are the main reasons to attend this conference?

We address the topics the entire world is talking about.

Outstanding speakers from Germany, Norway, Poland, Slovenia, Bosnia and Herzegovina, and Croatia will share their first-hand experience: what works and what should be avoided, what deserves further investment and what should be abandoned. You will hear what you need to put into practice – the sooner, the better.

You will enjoy networking with approximately 300 participants from Croatia and abroad, together with our sponsors and partners.

At our now-traditional C-suite panel, you will meet outstanding senior executives, who will share first-hand perspectives on their initial experiences with AI solutions.

What key messages can you expect?

Controlling is leading the way in preparing for AI because it knows precisely where data quality falls short.

Processes and data must come before algorithms; knowledge must come before technology.

People have never been more important: they are at the heart of intelligent management.

If BI is the foundation, AI is the next layer.

Data governance is the new standard; innovation is the new imperative.

Preparing today is a prerequisite for managing tomorrow.

Official language

Presentations will be delivered in Croatian and English, with simultaneous interpreting provided.