Everyone already knows that the question is not whether AI will transform management accounting, but whether we are ready to harness its potential—and what that actually entails.

The story begins with the most important truth: AI does not start with technology, nor is it about looking for shortcuts or making decisions on behalf of those who are responsible for them.

The use of AI in managing companies and organizations starts with high-quality, reliable data, clearly defined processes, and competent people who understand the business, recognize the context, and know how to ask the right questions.

The ultimate goal is to gain insights that have so far remained beyond our reach, distill wisdom from a sea of data, and significantly improve the quality of decision-making. The potential is immense. It appears that there will soon be an AI solution for virtually every problem; yet without the essential foundations, such a solution may prove entirely unusable.

This is why we are now building a new framework for managing and monitoring the emergence of new competencies that will shape its future development.

Topics you’ll have the opportunity to learn about

The future of controlling has begun—which path should we take?

Innovation is everything—how innovative are we, and what if we aren’t?

Emerging intelligent solutions powered by AI—nothing is out of reach.

The future of the proven BI system for management control—and why now is a good time to implement one.

Business data shared on AI platforms—why are we apprehensive, and do we have a choice?

Data governance—an established concept that is finally taking center stage.

Processes as an urban legend—everyone talks about them, but few actually define them.

Real-world examples already in use—we didn’t have to wait long!

IBCS and the new standard for business reporting, supported by AI.

Why these specific topics?

We selected these topics because it is important not only to discuss what artificial intelligence holds for the future, but above all to address what organizations need to do today.

We want to raise questions that remain inadequately addressed in practice, despite having been discussed for years. We will therefore link organizations’ familiar, long-standing challenges with new AI capabilities and present real-world examples of solutions that are already in use.

Our goal is to give participants a realistic picture of the current situation and help them identify what they need to prepare for the next major shift in management.

What are the main reasons to attend this conference?

We cover the topics the whole world is talking about.

Outstanding speakers from Germany, Norway, Poland, Slovenia, Bosnia and Herzegovina, and Croatia will share their firsthand experiences: what works and what should be avoided, what deserves further investment and what should be abandoned. You’ll learn what you need to put into practice—the sooner, the better.

You’ll enjoy networking with approximately 300 participants from Croatia and abroad, as well as our sponsors and partners.

At our now-traditional C-suite panel, you’ll meet outstanding senior executives who will share firsthand insights into their initial experiences with AI solutions.

What key messages can you expect?

Controlling is taking the lead in preparing for AI because it knows exactly where data quality falls short.

Processes and data must come before algorithms; knowledge must come before technology.

People have never been more important: they are at the heart of intelligent management.

If BI is the foundation, AI is the next layer.

Data governance is the new standard; innovation is the new imperative.

Preparing today is essential for managing tomorrow.

Official language

Presentations will be delivered in Croatian and English, with simultaneous interpretation provided.