OUR CURRENT FOCUS: BUSINESS MANAGEMENT & ANALYTICS
Digital capabilities are becoming the central driver of companies’ competitiveness. Corporate management/controlling is particularly affected: on the one hand, due to the changes in the business area, and on the other hand, due to the effects in the data + analytics area.
With our work we would like to generate impulses and ideas for an innovative further development of controlling and regularly inform you about trends and new developments.
The Head of the Expert Work Group Analytics and Controlling is Prof. Dr. Andreas Seufert. He is supported by a network of science and practice.
We look forward to an imaginative collaboration with all members of the ICV and those interested in controlling.
Digitization is becoming the central driver of information processing. Controlling, as a key designer of the information supply in the company, is particularly affected by the effects.
If controlling wants to live up to its role as a business partner to management, it must be able to assess current trends and classify them into its existing methodological apparatus. The core processes of planning, management and control must be fundamentally reconsidered with regard to the new possibilities.
Digitalization undoubtedly creates completely new possibilities. But this does not take place on a greenfield site. Controlling brings many years of experience with business intelligence procedures. How is the BI world changing in light of Big Data/Advanced Analytics and AI? Where do the responsibilities lie? What know-how is needed?
The Expert Work Group has set itself the task of systematizing and analyzing the diverse approaches and developing recommendations for practical use