{"id":19726,"date":"2025-03-15T23:08:23","date_gmt":"2025-03-15T23:08:23","guid":{"rendered":"https:\/\/icv-controlling.com\/wissen\/market-analysis-de\/"},"modified":"2026-04-26T03:11:28","modified_gmt":"2026-04-26T03:11:28","slug":"market-analysis-de","status":"publish","type":"wissen","link":"https:\/\/icv-controlling.com\/en\/wissen\/market-analysis-de\/","title":{"rendered":"Market analysis DE"},"content":{"rendered":"<section class=\"module-spacer bg-bg-default dark:!bg-dark pt-7 md:pt-10 xl:pt-14 \">\n<\/section><section id=\"acf-block-67bc9c2b370f8\" class=\"text-module bg-bg-lightblue text-text-default  dark:!bg-dark dark:!text-white\">\n  <div class=\"max-w-screen-2xl spacing-px mx-auto spacing-pt\">\n          <div class=\"lg:mb-lg mb-md\">\n        <div class=\"content-top max-w-3xl align-left \">\n          <h2 class='headline-element align-left typo-h2 font-bold'>Market analysis: strategies and techniques for companies<\/h2><div class='text-element align-left typo-h4 mt-6'>by Prof. Dr. Ralf Dillerup, Dipl.-Betriebswirtin Susanne Hannss<\/div>        <\/div>\n      <\/div>\n          <div class=\"typo-body text-element max-w-3xl align-left \">\n        <p>Market analysis is an indispensable tool for companies to understand the structure, dynamics and attractiveness of their relevant markets. This document explains how companies can conduct market research, identify market segments and strategically plan their market position. <\/p>\n<p>Focusing on customer requirements, market structures and market segments, you will learn how to make well-founded decisions by systematically analyzing and evaluating your market opportunities and risks.<\/p>\n<p>This document provides you with insights into market segmentation methods and tools to create value through effective controlling and strategic market positioning. Use our market analysis checklist to optimize your strategies. <\/p>\n      <\/div>\n      <\/div>\n<\/section><section id=\"acf-block-67bc8c5de7d63\" class=\"teaser-small-section bg-bg-lightblue text-text-default \">\n    <div class=\"dark:!bg-dark dark:!text-white\">\n        <div class=\"max-w-screen-2xl spacing-px spacing-py mx-auto\">\n            <div class=\"content-top max-w-3xl align-left \">\n                            <\/div>\n            <div class=\"teasers-grid-container grid gap-sm gap-y-lg md:grid-cols-2 lg:grid-cols-3 \">\n                    <div class=\"teaser-small-single flex flex-col max-md:max-w-96 mx-auto w-full\">\n                        <div class=\"overflow-hidden teaser-small-single-image aspect-square \"> \n                                            <img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1019\" src=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/03\/Wissen-261.jpg\" class=\"h-full w-full object-cover z-0 transform 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                <\/form>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <\/section><section id=\"acf-block-67bc880d7f0b5\" class=\"text-module bg-bg-default text-text-default  dark:!bg-dark dark:!text-white\">\n  <div class=\"max-w-screen-2xl spacing-px mx-auto spacing-py\">\n          <div class=\"lg:mb-lg mb-md\">\n        <div class=\"content-top max-w-3xl align-center mx-auto\">\n          <h2 class='headline-element align-left typo-h2 font-bold'>\u00dcber den ICV<\/h2>        <\/div>\n      <\/div>\n          <div class=\"typo-body text-element max-w-3xl align-center mx-auto\">\n        <p>Der Internationale Controller Verein (ICV) hat in 50 Jahren fu\u0308r Controlling und ControllerInnen gleicherma\u00dfen Standards gesetzt und ist heute die Kompetenz-Adresse f\u00fcr Controlling Excellence in Europa. Die rund 6.000 Mitglieder \u2013 rund 260 Firmenmitglieder\u00a0\u2013 profitieren von einem weit gespannten Netzwerk,\u00a0zentralen AnsprechpartnerInnen,\u00a0hochkara\u0308tigen Fachveranstaltungen,\u00a0Awards fu\u0308r exzellente Arbeiten\u00a0sowie von\u00a0mehr als 60 Arbeitskreisen. Diese sind regional ausgerichtet, widmen sich bestimmten Branchen oder Fachthemen.<\/p>\n      <\/div>\n          <div class=\"flex flex-wrap w-full gap-2 lg:gap-4 md:mt-lg mt-md justify-center\">\n                <a target=\"\" href=\"https:\/\/icv-controlling.com\/en\/about-us\/\" class=\"btn-secondary \">\n            Mehr \u00fcber den ICV                    <\/a>\n              <\/div>\n      <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":6672,"template":"","events-tags":[323],"wissen-category":[],"class_list":["post-19726","wissen","type-wissen","status-publish","has-post-thumbnail","hentry","events-tags-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen\/19726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen"}],"about":[{"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/types\/wissen"}],"version-history":[{"count":1,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen\/19726\/revisions"}],"predecessor-version":[{"id":19727,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen\/19726\/revisions\/19727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/media\/6672"}],"wp:attachment":[{"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/media?parent=19726"}],"wp:term":[{"taxonomy":"events-tags","embeddable":true,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/events-tags?post=19726"},{"taxonomy":"wissen-category","embeddable":true,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen-category?post=19726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}