{"id":19158,"date":"2026-04-03T20:46:59","date_gmt":"2026-04-03T20:46:59","guid":{"rendered":"https:\/\/icv-controlling.com\/wissen\/in-the-store-servitization-icv-publication-series-eng\/"},"modified":"2026-04-23T15:52:17","modified_gmt":"2026-04-23T15:52:17","slug":"in-the-store-servitization-icv-publication-series-eng","status":"publish","type":"wissen","link":"https:\/\/icv-controlling.com\/en\/wissen\/in-the-store-servitization-icv-publication-series-eng\/","title":{"rendered":"In the Shop: Servitization ICV Publication Series ENG"},"content":{"rendered":"<section class=\"module-spacer bg-bg-default dark:!bg-dark pt-7 md:pt-10 xl:pt-14 \">\n<\/section><section id=\"acf-block-67bc9c2b370f8\" class=\"text-module bg-bg-lightblue text-text-default  dark:!bg-dark dark:!text-white\">\n  <div class=\"max-w-screen-2xl spacing-px mx-auto spacing-pt\">\n          <div class=\"lg:mb-lg mb-md\">\n        <div class=\"content-top max-w-3xl align-left \">\n          <h2 class='headline-element align-left typo-h2 font-bold'>Find out how controlling drives servitization!<\/h2><div class='text-element align-left typo-h4 mt-6'>by Ronald Gleich, Stefan Tobias, Manfred Blachfellner, Lars Gr\u00fcnert, Heimo Losbichler, Claudia Maron, Jan Christoph Munck-Rieder, Stefan Patzke, Mischa Seiter, Matthias Gouthier, Stephan Kress, Eduard Stoppel, Michael Rene Weber<\/div>        <\/div>\n      <\/div>\n          <div class=\"typo-body text-element max-w-3xl align-left \">\n        <p>In our latest Dream Car Report, we examine the role of controlling in the transformation process of servitization. Find out how companies are moving from product-centric to service-centric business models and what challenges and opportunities this brings for controllers. Discover key insights and best practices to support this transformation.  <\/p>\n<p>Find out more about how controllers act as partners in this change and why value-based pricing is crucial.<\/p>\n      <\/div>\n      <\/div>\n<\/section><section id=\"acf-block-67bc8c5de7d63\" class=\"teaser-small-section bg-bg-lightblue text-text-default \">\n    <div class=\"dark:!bg-dark dark:!text-white\">\n        <div class=\"max-w-screen-2xl spacing-px spacing-py mx-auto\">\n            <div class=\"content-top max-w-3xl align-left \">\n                <h2 class='headline-element align-left typo-h2 font-bold text-left'>Details and purchase in the store<\/h2>            <\/div>\n            <div class=\"teasers-grid-container grid gap-sm gap-y-lg md:grid-cols-2 lg:grid-cols-3 lg:mt-lg mt-md\">\n                    <div class=\"teaser-small-single flex flex-col max-md:max-w-96 mx-auto w-full\">\n                        <a href=\"https:\/\/portal.icv-controlling.com\/?module=shop\"  target=\"_blank\">\n                            <div class=\"overflow-hidden teaser-small-single-image aspect-square \"> \n                                            <img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1019\" src=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/12\/Wissen-9.jpg\" class=\"h-full w-full object-cover z-0 transform scale-105 transition duration-300\" alt=\"\" srcset=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/12\/Wissen-9.jpg 720w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/12\/Wissen-9-212x300.jpg 212w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>                                    <\/div> \n                            <\/a> \n                    <div class=\"content flex flex-col flex-grow bg-bg-white px-sm pb-sm dark:!bg-dark dark:shadow-darkShadow\">\n            <h4 class='headline-element align-left typo-h4 font-bold mb-xs mt-sm'>Get the free PDF now<\/h4>        <a target=\"_blank\" href=\"https:\/\/portal.icv-controlling.com\/?module=shop\" class=\"link-primary mt-auto with-icon\">\n            In the ICV Online Shop                            <svg width=\"7\" height=\"13\" viewBox=\"0 0 7 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1 1.74271L5.57247 6.50057L1 11.2573\" stroke=\"#003460\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                <\/svg>\n                    <\/a>\n                <\/div>\n    <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n    <\/section><section id=\"acf-block-67bc880d7f0b5\" class=\"text-module bg-bg-default text-text-default  dark:!bg-dark dark:!text-white\">\n  <div class=\"max-w-screen-2xl spacing-px mx-auto spacing-py\">\n          <div class=\"lg:mb-lg mb-md\">\n        <div class=\"content-top max-w-3xl align-center mx-auto\">\n          <h2 class='headline-element align-left typo-h2 font-bold'>\u00dcber den ICV<\/h2>        <\/div>\n      <\/div>\n          <div class=\"typo-body text-element max-w-3xl align-center mx-auto\">\n        <p>Der Internationale Controller Verein (ICV) hat in 50 Jahren fu\u0308r Controlling und ControllerInnen gleicherma\u00dfen Standards gesetzt und ist heute die Kompetenz-Adresse f\u00fcr Controlling Excellence in Europa. Die rund 6.000 Mitglieder \u2013 rund 260 Firmenmitglieder\u00a0\u2013 profitieren von einem weit gespannten Netzwerk,\u00a0zentralen AnsprechpartnerInnen,\u00a0hochkara\u0308tigen Fachveranstaltungen,\u00a0Awards fu\u0308r exzellente Arbeiten\u00a0sowie von\u00a0mehr als 60 Arbeitskreisen. Diese sind regional ausgerichtet, widmen sich bestimmten Branchen oder Fachthemen.<\/p>\n      <\/div>\n          <div class=\"flex flex-wrap w-full gap-2 lg:gap-4 md:mt-lg mt-md justify-center\">\n                <a target=\"\" href=\"https:\/\/icv-controlling.com\/ueber-uns\/\" class=\"btn-secondary \">\n            Mehr \u00fcber den ICV                    <\/a>\n              <\/div>\n      <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":14869,"template":"","events-tags":[347],"wissen-category":[343,284],"class_list":["post-19158","wissen","type-wissen","status-publish","has-post-thumbnail","hentry","events-tags-servitization","wissen-category-icv-publication-series","wissen-category-in-the-shop"],"acf":[],"_links":{"self":[{"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen\/19158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen"}],"about":[{"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/types\/wissen"}],"version-history":[{"count":5,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen\/19158\/revisions"}],"predecessor-version":[{"id":19171,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen\/19158\/revisions\/19171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/media\/14869"}],"wp:attachment":[{"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/media?parent=19158"}],"wp:term":[{"taxonomy":"events-tags","embeddable":true,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/events-tags?post=19158"},{"taxonomy":"wissen-category","embeddable":true,"href":"https:\/\/icv-controlling.com\/en\/wp-json\/wp\/v2\/wissen-category?post=19158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}