{"id":9238,"date":"2024-12-26T21:14:04","date_gmt":"2024-12-26T21:14:04","guid":{"rendered":"https:\/\/icv-controlling.com\/arbeitskreise\/expert-work-group-communication-controlling\/"},"modified":"2025-05-31T17:33:08","modified_gmt":"2025-05-31T17:33:08","slug":"expert-work-group-communication-controlling","status":"publish","type":"arbeitskreise","link":"https:\/\/icv-controlling.com\/en\/arbeitskreise\/expert-work-group-communication-controlling\/","title":{"rendered":"Expert Work Group Communication Controlling"},"content":{"rendered":"<section id=\"acf-block-6763501d4c3d7\" class=\"image-module bg-bg-default text-text-default dark:!bg-dark dark:!text-white spacing-py \">\n  <div class=\"max-w-screen-2xl spacing-px mx-auto\">\n    <div class=\"content-top max-w-3xl align-left \">\n          <\/div>\n  <\/div>\n      <div class=\"image-module__container mx-auto max-w-screen-2xl spacing-px \">\n      <div class=\"image-module__image aspect-video\"> <img loading=\"lazy\" decoding=\"async\" width=\"2235\" height=\"1341\" src=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis.jpg\" class=\"z-0\" alt=\"\" srcset=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis.jpg 2235w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis-300x180.jpg 300w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis-1024x614.jpg 1024w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis-768x461.jpg 768w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis-1536x922.jpg 1536w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis-2048x1229.jpg 2048w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis-1900x1140.jpg 1900w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/Imagefoto-Arbeitskreis-1240x744.jpg 1240w\" sizes=\"(max-width: 2235px) 100vw, 2235px\" \/><\/div> \n          <\/div>\n  <\/section>\n<section id=\"acf-block-6762d7509aae3\" class=\"anchor-navi bg-white z-[800] max-lg:border-t border-b border-grey2 \">\n    <div class=\"anchors-wrap py-[29px] max-w-screen-3xl px-5 flex items-start justify-between gap-5 mx-auto outside-grid-x relative cursor-pointer\"> \n        <div class=\"w-7 lg:ml-8\"><\/div>\n        <div class=\"anchor-links-wrap text-center \">\n            <div class=\"title block uppercase font-fhd-body typo-body font-bold text-primary z-20 relative pointer-events-none\">Overview<\/div> \n            <div class=\"anchor-links h-0 overflow-hidden grid grid-cols-1 w-full z-20 relative top-[29px] gap-xs text-center\">\n                <!-- place to create links by js -->\n            <\/div>\n        <\/div>\n        <div class=\"toggle-btn flex items-center justify-center z-20 relative w-7 h-7 lg:mr-8 pointer-events-none\">\n            <svg class=\"toggle\" width=\"26\" height=\"20\" viewBox=\"0 0 26 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <line x1=\"6.3795e-08\" y1=\"1\" x2=\"26\" y2=\"1\" stroke=\"#003460\" stroke-width=\"2\"\/>\n                <line x1=\"6.3795e-08\" y1=\"10\" x2=\"26\" y2=\"10\" stroke=\"#003460\" stroke-width=\"2\"\/>\n                <line x1=\"6.3795e-08\" y1=\"19\" x2=\"26\" y2=\"19\" stroke=\"#003460\" stroke-width=\"2\"\/>\n            <\/svg>\n            <svg class=\"exit mr-0.5\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <line x1=\"19.0919\" y1=\"0.707107\" x2=\"0.707095\" y2=\"19.0919\" stroke=\"#003460\" stroke-width=\"2\"\/>\n                <line x1=\"19.0917\" y1=\"19.0919\" x2=\"0.706945\" y2=\"0.707096\" stroke=\"#003460\" stroke-width=\"2\"\/>\n            <\/svg>\n        <\/div>\n    <\/div>\n<\/section><section id=\"acf-block-6763501d4c637\" class=\"text-module bg-bg-lightblue text-text-default  dark:!bg-dark dark:!text-white\">\n  <div class=\"max-w-screen-2xl spacing-px mx-auto spacing-pt\">\n          <div class=\"lg:mb-lg mb-md\">\n        <div class=\"content-top max-w-3xl align-center mx-auto\">\n          <h2 class='headline-element align-left typo-h2 font-bold'>Welcome to the ICV Expert Work Group Communications Controlling<\/h2><div class='text-element align-left typo-h4 mt-6'>Come along and experience for yourself how enriching our exchange can be. We look forward to seeing you!<\/div>        <\/div>\n      <\/div>\n          <div class=\"typo-body text-element max-w-3xl align-center mx-auto\">\n        <p>Our Expert Work Group brings together controllers and communicators from companies, consulting and academia. Together, we are continuously developing communication controlling. <\/p>\n<p><strong>We look forward to your participation and your contribution!<\/strong><\/p>\n      <\/div>\n      <\/div>\n<\/section><section id=\"acf-block-6762d7509bd21\" class=\"accordion-module bg-bg-lightblue text-text-default \">\n  <div class=\"accordion dark:!bg-dark dark:!text-white\">\n    <div class=\"max-w-screen-2xl spacing-px spacing-py mx-auto\">\n      <div class=\"content-top max-w-3xl align-center mx-auto\">\n              <\/div>\n              <div class=\"accordion_container max-w-3xl mx-auto \">\n                  <div class=\"w-full overflow-hidden relative tab \" aria-hidden=\"false\">\n            <svg  width=\"19\" height=\"12\" viewBox=\"0 0 19 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path class=\"stroke-text-default\" d=\"M17.1875 1.59375L9.59375 9.1875L2 1.59375\" stroke=\"black\" stroke-width=\"3\"\/>\n            <\/svg>\n            <button class=\"block w-full max-w-screen-md py-offsetXs pr-8 mx-auto font-bold text-left transition duration-300 ease-in-out cursor-pointer typo-body tab_title md:pr-14 focus:outline-none\" id=\"accordion-6a7f74855980d-tab-1\">\n              Goals and levels of action &#8211; the &#8220;Augsburg Program&#8221; (2015)            <\/button>\n            <div class=\"arrow-clickable-box cursor-pointer\"><\/div>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-body mb-offsetXs pr-8'><p>The Expert Work Group pursues the following objectives:<\/p>\n<ul>\n<li>Definition and further development of a set of methods for communication controlling<\/li>\n<li>Ensuring the applicability and practical relevance of these methods<\/li>\n<li>Connectivity of the methods to relevant communities &#8211; also internationally<\/li>\n<\/ul>\n<p>We work on two levels of action:<\/p>\n<ol>\n<li><strong>Strategic level:<\/strong> Objectives and management of corporate communications in the context of strategic corporate processes<\/li>\n<li><strong>Functional level:<\/strong> optimization and evaluation of individual communication measures and campaigns<\/li>\n<\/ol>\n<p>The unifying element is the <strong>impact level model<\/strong> (2009), which is now regarded internationally as the benchmark for communication controlling.<\/p>\n<p><strong>Areas of application:<\/strong><\/p>\n<ol>\n<li>Supporting strategy processes, e.g. in stakeholder management or brand management<\/li>\n<li>Evaluation and performance measurement of communication measures &#8211; for systematic comparability and transparency<\/li>\n<\/ol>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"w-full overflow-hidden relative tab \" aria-hidden=\"false\">\n            <svg  width=\"19\" height=\"12\" viewBox=\"0 0 19 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path class=\"stroke-text-default\" d=\"M17.1875 1.59375L9.59375 9.1875L2 1.59375\" stroke=\"black\" stroke-width=\"3\"\/>\n            <\/svg>\n            <button class=\"block w-full max-w-screen-md py-offsetXs pr-8 mx-auto font-bold text-left transition duration-300 ease-in-out cursor-pointer typo-body tab_title md:pr-14 focus:outline-none\" id=\"accordion-6a7f74855980d-tab-2\">\n              Our way of working            <\/button>\n            <div class=\"arrow-clickable-box cursor-pointer\"><\/div>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-body mb-offsetXs pr-8'><p>We work on both strategic and functional topics in regular group meetings. Our work is based on a process and role model that enables clear responsibilities and performance measurement: <\/p>\n<ul>\n<li><strong>Strategic:<\/strong> Involvement of Corporate Communications in cross-functional processes such as brand management and stakeholder management.<\/li>\n<li><strong>Functional:<\/strong> Responsibility for communication campaigns, internal communication, social media and other communication disciplines.<\/li>\n<\/ul>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"w-full overflow-hidden relative tab \" aria-hidden=\"false\">\n            <svg  width=\"19\" height=\"12\" viewBox=\"0 0 19 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path class=\"stroke-text-default\" d=\"M17.1875 1.59375L9.59375 9.1875L2 1.59375\" stroke=\"black\" stroke-width=\"3\"\/>\n            <\/svg>\n            <button class=\"block w-full max-w-screen-md py-offsetXs pr-8 mx-auto font-bold text-left transition duration-300 ease-in-out cursor-pointer typo-body tab_title md:pr-14 focus:outline-none\" id=\"accordion-6a7f74855980d-tab-3\">\n              Milestones in the work of the Expert Work Group            <\/button>\n            <div class=\"arrow-clickable-box cursor-pointer\"><\/div>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-body mb-offsetXs pr-8'><ul>\n<li>The impact level model (2009) &#8211; an internationally recognized standard<\/li>\n<li>The basic model for communication controlling (ICV Statement, 2010)<\/li>\n<li>Collaboration on the &#8220;Modern value orientation&#8221; guidelines (2015)<\/li>\n<li>Publications and contributions to symposia and conferences<\/li>\n<\/ul>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"w-full overflow-hidden relative tab \" aria-hidden=\"false\">\n            <svg  width=\"19\" height=\"12\" viewBox=\"0 0 19 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path class=\"stroke-text-default\" d=\"M17.1875 1.59375L9.59375 9.1875L2 1.59375\" stroke=\"black\" stroke-width=\"3\"\/>\n            <\/svg>\n            <button class=\"block w-full max-w-screen-md py-offsetXs pr-8 mx-auto font-bold text-left transition duration-300 ease-in-out cursor-pointer typo-body tab_title md:pr-14 focus:outline-none\" id=\"accordion-6a7f74855980d-tab-4\">\n              Connectivity            <\/button>\n            <div class=\"arrow-clickable-box cursor-pointer\"><\/div>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-body mb-offsetXs pr-8'><ul>\n<li><strong>Strategic:<\/strong> Link to integrated reporting, investor relations and external reporting<\/li>\n<li><strong>Functional:<\/strong> Development of internationally comparable key figures for communication channels and disciplines (e.g. AMEC, IPR)<\/li>\n<\/ul>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"w-full overflow-hidden relative tab \" aria-hidden=\"false\">\n            <svg  width=\"19\" height=\"12\" viewBox=\"0 0 19 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path class=\"stroke-text-default\" d=\"M17.1875 1.59375L9.59375 9.1875L2 1.59375\" stroke=\"black\" stroke-width=\"3\"\/>\n            <\/svg>\n            <button class=\"block w-full max-w-screen-md py-offsetXs pr-8 mx-auto font-bold text-left transition duration-300 ease-in-out cursor-pointer typo-body tab_title md:pr-14 focus:outline-none\" id=\"accordion-6a7f74855980d-tab-5\">\n              Our meetings            <\/button>\n            <div class=\"arrow-clickable-box cursor-pointer\"><\/div>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-body mb-offsetXs pr-8'><p>The Expert Work Group meets three times a year for one and a half days (Thursday evening and Friday) at companies in Germany, Austria or Switzerland.<\/p>\n<ul>\n<li>Contents: Lectures, further development of models, exchange of experience.<\/li>\n<li>Working groups work on specific projects between meetings.<\/li>\n<\/ul>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"w-full overflow-hidden relative tab \" aria-hidden=\"false\">\n            <svg  width=\"19\" height=\"12\" viewBox=\"0 0 19 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path class=\"stroke-text-default\" d=\"M17.1875 1.59375L9.59375 9.1875L2 1.59375\" stroke=\"black\" stroke-width=\"3\"\/>\n            <\/svg>\n            <button class=\"block w-full max-w-screen-md py-offsetXs pr-8 mx-auto font-bold text-left transition duration-300 ease-in-out cursor-pointer typo-body tab_title md:pr-14 focus:outline-none\" id=\"accordion-6a7f74855980d-tab-6\">\n              Cooperations            <\/button>\n            <div class=\"arrow-clickable-box cursor-pointer\"><\/div>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-body mb-offsetXs pr-8'><p>We work closely with the <strong>German Public Relations Association (DPRG)<\/strong> and the <strong>Public Relations Association Austria (PRVA).<\/strong> <\/p>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n           \n        <\/div>\n          \n    <\/div>\n  <\/div>\n<\/section>\n<section id=\"acf-block-6763501d4c8fa\" class=\"ctabox bg-bg-yellow text-text-default text-center \">\n            <a href=\"mailto:mark-steffen.buchele@buchele-cc.de\" target=\"\" alt=\"E-Mail schreiben\">\n            <div class=\"ctabox__link \">\n                        <button class=\"\">\n            E-Mail schreiben                    <\/button>\n                    <\/div>\n            <div class=\"ctabox__arrow\">\n                <svg width=\"49\" height=\"48\" viewBox=\"0 0 49 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M32.293 24.5271L24.2033 32.4012L25.0888 33.353L34.9004 23.8771L25.0888 14.4012L24.2033 15.353L32.293 23.2271L15.1461 23.2271L15.1461 24.5271L32.293 24.5271Z\" fill=\"#003460\" stroke=\"#003460\"\/>\n                <\/svg>\n            <\/div>\n        <\/a>\n    <\/section><section id=\"acf-block-6762d7509bf9d\" class=\"text-image-module bg-bg-default text-text-default \">\n    <div class=\"dark:!text-white dark:!bg-dark\">\n        <div class=\"max-w-screen-2xl spacing-px spacing-py mx-auto\">\n            <div class=\"content-top max-w-3xl align-left \">\n                <h2 class='headline-element align-left typo-h2 font-bold'>Your contact person<\/h2>            <\/div>\n            <div class=\"grid grid-cols-1 2xl:gap-offsetMd gap-md lg:mt-lg mt-md\">\n                <div class=\"text-image-single flex max-lg:flex-col\">\n      <div class=\"image-box lg:w-1\/2 lg:order-1\">\n        <div class=\"image-box-img overflow-hidden aspect-4\/3 \">\n          <img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"545\" src=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/01\/Mark-Steffen-Buchele-nach-oben-verlaengert.png\" class=\"h-full w-full object-cover z-0 transform scale-105 transition duration-300\" alt=\"\" srcset=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/01\/Mark-Steffen-Buchele-nach-oben-verlaengert.png 346w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/01\/Mark-Steffen-Buchele-nach-oben-verlaengert-190x300.png 190w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/>        <\/div>\n      <\/div>\n      <div class=\"content-box lg:w-1\/2 flex flex-col justify-center bg-bg-transparent \">\n        <div class=\"content-box-inner  image-side-right \">\n          <div class='text-element align-left typo-body mt-xs'><h3>Head of the Expert Work Group<strong>:<\/strong><\/h3>\n<p><strong>Dr. Mark-Steffen Buchele<br \/>\n<\/strong><a class=\"ak-mail\" href=\"mailto:mark-steffen.buchele@buchele-cc.de\">mark-steffen.buchele@buchele-cc.de<\/a><\/p>\n<\/div>        <\/div>\n      <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"acf-block-67b3a0e96f397\" class=\"verein-events-section spacing-py max-w-screen-fhd mx-auto spacing-px\">\n    <div class=\"dark:!bg-dark dark:!text-white\">     \n        <div class=\"max-md:overflow-hidden\">\n            <div class=\"verein-events grid gap-sm md:grid-cols-2 xl:grid-cols-4\">  \n             \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"acf-block-6749c68f22797\" class=\"teaser-small-section bg-bg-lightblue text-text-default \">\n    <div class=\"dark:!bg-dark dark:!text-white\">\n        <div class=\"max-w-screen-2xl spacing-px spacing-py mx-auto\">\n            <div class=\"content-top max-w-3xl align-center mx-auto\">\n                <h3 class='headline-element align-left typo-h2 font-bold text-center'>You might also be interested in<\/h3>            <\/div>\n            <div class=\"teasers-grid-container grid gap-sm gap-y-lg md:grid-cols-2 lg:grid-cols-3 lg:mt-lg mt-md\">\n                    <div class=\"teaser-small-single flex flex-col max-md:max-w-96 mx-auto w-full\">\n                        <a href=\"https:\/\/icv-controlling.com\/en\/mentoring\"  target=\"_self\">\n                            <div class=\"overflow-hidden teaser-small-single-image aspect-square \"> \n                                            <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"532\" src=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/03\/Mentoring-beschnitten-768x532.jpg\" class=\"h-full w-full object-cover z-0 transform scale-105 transition duration-300\" alt=\"\" srcset=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/03\/Mentoring-beschnitten-768x532.jpg 768w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/03\/Mentoring-beschnitten-300x208.jpg 300w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/03\/Mentoring-beschnitten-1024x709.jpg 1024w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/03\/Mentoring-beschnitten-1536x1064.jpg 1536w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/03\/Mentoring-beschnitten-1240x859.jpg 1240w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2025\/03\/Mentoring-beschnitten.jpg 1665w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>                                    <\/div> \n                            <\/a> \n                    <div class=\"content flex flex-col flex-grow bg-bg-transparent \">\n            <h4 class='headline-element align-left typo-h4 font-bold mb-xs mt-sm'>Mentoring<\/h4>        <a target=\"\" href=\"https:\/\/icv-controlling.com\/en\/mentoring\" class=\"link-primary  with-icon\">\n            Learn more                            <svg width=\"7\" height=\"13\" viewBox=\"0 0 7 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1 1.74271L5.57247 6.50057L1 11.2573\" stroke=\"#003460\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                <\/svg>\n                    <\/a>\n                <\/div>\n    <\/div>\n    <div class=\"teaser-small-single flex flex-col max-md:max-w-96 mx-auto w-full\">\n                        <a href=\"https:\/\/icv-controlling.com\/en\/events\"  target=\"_self\">\n                            <div class=\"overflow-hidden teaser-small-single-image aspect-square \"> \n                                            <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" 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srcset=\"https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/ICV-Congress-2024-181-768x512.jpg 768w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/ICV-Congress-2024-181-300x200.jpg 300w, https:\/\/icv-controlling.com\/wp-content\/uploads\/2024\/12\/ICV-Congress-2024-181.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>                                    <\/div> \n                            <\/a> \n                    <div class=\"content flex flex-col flex-grow bg-bg-transparent \">\n            <h4 class='headline-element align-left typo-h4 font-bold mb-xs mt-sm'>Women&#8217;s Network<\/h4>        <a target=\"\" href=\"https:\/\/icv-controlling.com\/en\/frauennetzwerk\/\" class=\"link-primary  with-icon\">\n            Learn more                            <svg width=\"7\" height=\"13\" viewBox=\"0 0 7 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1 1.74271L5.57247 6.50057L1 11.2573\" stroke=\"#003460\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                <\/svg>\n                    <\/a>\n                <\/div>\n    <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n    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